![]() “While patients have choices in the market, hopefully, they are willing to come back to us.” “Our goal is to build a great patient experience,” Counihan said. The main retail floor is closed, but the dispensary is allowing patients to request and schedule a one-on-one consultation, as is required by Cannabis Control Commission regulations.īecause The Heirloom Collective and other local dispensaries are “early to the market,” Counihan said they do not consider each other competitors, but rather “pioneers establishing the industry.” He said the company aims to meet the needs of new patients or provide a new experience for existing patients. Counihan said very few patients and customers are actually entering the building. The Hadley dispensary currently services patients through online orders and curbside pickup. According to The Boston Globe, Cannabis Control Commission data revealed 7,235 new patients obtained a doctor’s recommendation and registered with the state’s medical marijuana program between March 23 and April 21 - a 245% increase over the 2,097 new patients who registered from Feb. The pandemic also has led to a spike in Massachusetts medical marijuana registrations. “We’ve seen what I would call steady numbers during the pandemic,” he said. location is not as great as it would be if the company could sell recreational marijuana, too, he said the dispensary has seen decent business in medical marijuana over the last two weeks. “With that in place, we decided to open on April 17,” Counihan explained.Ĭounihan joked The Heirloom Collective “may be the only ones crazy enough to try to open during the pandemic.” But while customer traffic at the 457 Russell St. Sales to medical marijuana patients are still permitted, albeit with strict guidelines from both Baker and the Cannabis Control Commission regarding operations, sanitation and product pick-up. ![]() Charlie Baker issued an executive order preventing the sale of recreational marijuana, which has been extended through May 18. After holding discussions with the town of Hadley and the Cannabis Control Commission, Counihan said the company decided to delay its opening to see what safety guidelines would be enacted. The Heirloom Collective President and CEO Jim Counihan said the business had been completing the final steps in the medical licensing process in March when the COVID-19 pandemic hit. HADLEY - Having gotten its growing facility up and running in Bernardston in 2018, The Heirloom Collective has opened its connected dispensary on Route 9 in Hadley for medical marijuana sales. ![]()
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